Regardless of how you want to acquire new customers, there are a few aspects to consider when acquiring customers. In the following, we will explain why you should take a close look at your prospective customers and put yourself in their shoes, what role the presentation of your stand-out features and your credibility play:

Important for acquiring new customers: Know your target group

To acquire new customers, you first need to know exactly who your customers are. Who are you addressing with your offer? Who are your existing customers? Where do your customers spend their time? Only if you know what your target group actually consists of and which channels or events they use can you align your acquisition strategy accordingly and address prospective customers where they are. By identifying the needs and interests of your target customers, you can also address them in a targeted manner that arouses their interest, motivates them to buy and thus creates greater customer loyalty and customer satisfaction. So analyse data from your existing customers, understand your target group better and increase the effectiveness of your customer acquisition efforts.

Take a customer perspective and acquire new customers

However, knowing your existing customers and desired new customers is not enough. In order to always offer its customer base appealing and suitable solutions, a company must be able to put itself in the shoes of its desired customers and understand their needs, expectations and challenges. Customer-oriented communication, interaction and customised offers can strengthen customer trust and loyalty. Interested parties are quickly transformed into new customers and new customers into regular customers.

Even though cold calling by telephone is no longer permitted in the B2C sector without express consent, telephone canvassing is still an effective means of customer acquisition in the business-to-business sector. This is because by contacting interested parties or potential B2B customers by telephone, companies can respond directly to the needs of the person they are talking to and offer individual, personalised solutions. Telephone canvassing requires targeted preparation and planning in order to achieve a high success rate. Clear and comprehensible communication and a friendly demeanour are particularly important. With proper follow-up and the provision of further information, you can also build long-term customer relationships. With telephone canvassing, you can address your desired customers directly, gain new customers and increase the company's turnover.

Making contacts and maintaining relationships are important factors for the success of a company. By attending networking events and building relationships with other companies and your customers, you can be recommended by other companies and gain potential new customers:

In today's competitive world, it is important that companies are constantly on the lookout for new customers. However, acquiring new customers can be time-consuming and costly. In order to expand your own customer base as efficiently as possible, it makes sense to rely on referral marketing and work together with other companies or even competitors. In addition to evaluating regular customers, it therefore makes sense to rely on co-operations, partner sellers and affiliates.

Reach end customers & win new customers with co-operations

Collaborating with other companies and partner sellers is a good way to acquire new customers. Combine your services with those of other companies and offer your target customers added value. Collaborations can help attract new customers by expanding the audience that a company can otherwise reach. By working with a company that has a similar target audience, companies can gain new customers that they may not have otherwise reached. Companies can also strengthen their brand and increase brand awareness through collaborations.

Generate customer enquiries via partner sellers

Working with partner sellers offers companies several advantages when it comes to acquiring new customers. By working with partner sellers, companies can increase their reach and visibility and thus expand their customer base. As partner sellers are responsible for marketing and sales, companies can save on marketing and sales costs. When companies work with partner sellers, they bear less risk as they are not responsible for marketing and sales and therefore do not have to bear the costs of unsuccessful campaigns.

Collaboration with other site operators: Generate desired customers with referral marketing

Affiliate marketing is a very effective marketing strategy as it is based on trust and recommendations. If an operator of another site recommends a product or service, this often has more credibility for the potential new customer than statements and adverts from the company itself. In addition, referral marketing on third-party websites can be used in a very targeted manner to address your desired customers who you consider relevant for the product or service in question.

The relationship management of existing customers in the acquisition of new customers is of great importance. In order to judge the quality of products or services, future customers are increasingly relying on the opinions of previous customers. Whether personal recommendations from friends, work colleagues and acquaintances, reviews on online platforms or customer testimonials on your own website - positive reviews can strengthen the trust of target customers and convert existing interest in a company's services or products into action. A targeted collection of customer reviews and publication on relevant platforms can therefore help to increase awareness of the company and attract new customers. Conversely, it is very important for a company's reputation not to give existing customers any reason to leave bad reviews and to respond to negative reviews with professional review management. Do you know that your customers are satisfied with you and your services? Ask them to write a review on relevant platforms or for your website.

Whether posters, brochures, digital adverts or search engine rankings - like relationship management and referral marketing, marketing also plays an important role in customer acquisition. Organic web measures such as search engine optimisation or paid activities such as placing advertisements (search engine marketing) and the production of print products help to attract new customers and draw their attention to your company and what you have to offer. Which specific approach is best for you depends entirely on your company and the sector in which you operate.

Reach desired customers with good content & search engine optimisation

Relevant and high-quality content is essential if you want to attract the attention of your target group and strengthen your credibility. In addition to providing important product or service information, you can generate more attention and attract new customers by distributing blog articles, infographics, videos and whitepapers. To ensure that your website or online shop ranks as high as possible in Google search results and is therefore easier for potential new customers to find and displayed for relevant search terms, you should focus on search engine optimisation. By using relevant keywords, a low page load time, a clear page structure and other textual and technical optimisations, you can increase your visibility and attract more visitors to your site.

Online marketing to acquire new customers: adverts without wastage

With digital marketing campaigns, you can efficiently reach your desired customers online. With personalised advertisements that you place via social media, search engines or display advertising, you can reach your end customers with a targeted customer approach, increase your reach and attract the attention of potential new customers with as little wastage as possible.

Stand out from the competition with print advertising

Print advertising continues to play an important role in acquiring new customers. Companies can reach a broad target group with targeted adverts in print media such as newspapers, magazines or brochures. An appealing design with clear messages and high-quality images can help to arouse the interest of potential new customers and improve the company's image. Print advertising can also improve the trust and credibility of the company, especially with older target groups who favour print media. Targeted placement of adverts in relevant publications can therefore help to reach potential new customers and increase the company's success.

Do you not have the necessary resources or expertise to systematically approach the acquisition of new customers? Outsourcing customer acquisition to external service providers can not only save you the work, but also the time and money that you naturally spend carrying out various measures to acquire new customers. While online marketing experts take care of your website, search engine optimisation or search engine marketing and call centres take care of cold calling, you can concentrate fully on your core business. In addition, outsourcing customer acquisition allows you to achieve results faster and increase sales. Professional customer acquisition by external service providers can also increase the effectiveness of the measures and reduce costs compared to internal solutions.

In this article, we have introduced you to the principle of new customer acquisition and various approaches to acquiring new customers. The basis for successful acquisition is a customer-oriented approach, emphasising your own USPs and conveying credibility. Building on this, companies can take various approaches or combine them to acquire new customers. Every company's regular customers are particularly valuable. You can not only bind them to your company in the long term through upselling, but also use them as a source of customer reviews by creating incentives. These in turn make it easier for you to acquire new end customers. However, you can also establish direct customer contacts in person by attending face-to-face events and convincing your desired customers in sales meetings. Alternatively or additionally, you can make contact via the World Wide Web. With search engine marketing or search engine optimisation, you can expand your presence and reach online and thus gain new customers. However, cold calling or telephone canvassing in the B2B sector as well as your own expert status can also help you to establish or expand customer contacts and thus acquire new customers. Overall, acquiring new customers is an important part of any corporate strategy. In our sales training programme, we provide you with important know-how for successful customer meetings. Because with the right approach and a targeted sales pitch, companies can expand their customer base and build long-term business relationships.