Improve competencies of salespeople

Improving the professional competences of salespeople

A further training programme for distributors and salespersons

In many industries, high competition makes professional and good salespeople or salespersons indispensable for companies. Improving the social and professional skills of salespeople is therefore at the forefront of many sales departments. With the training programme of the Dr. G. Kitzmann Academy, salespersons and salespeople learn sales-promoting methods and soft skills that can ensure your competitiveness in both the short and long term.

Improving the professional competencies of salespeople: a comprehensive training programme

Do you want to improve the professional skills of salespeople? The Dr. G. Kitzmann Academy enables you to receive comprehensive training in sales and distribution. Four modules cover four different areas of competence. You can choose from two seminars in each area:

  1. Elective module: Sales & Distribution
  2. Elective module: Communication
  3. Elective module: Personality development
  4. Elective Module: Work Organisation & Work Technique

We will be happy to advise you personally on the most suitable elective modules for you. Our goal is to improve the professional competences of salespeople - all around and according to your needs.

Price advantage of the qualification programme for distributors & salespersons

If you would like to improve the professional competences of salespeople in several seminars, you can book the further training programme for salespeople and salespersons. Instead of the full price for four seminars, you receive a 10% discount on the total price. When booking, please let us know which modules you have selected. We will automatically include the above discount in the invoice.

1st elective module: Sales & Distribution

  • Recommendation
Sales training
  • 32 Dates
  • 13 Cities
48 Reviews
Sales training
  • 7 Dates
  • 6 Cities
34 Reviews

2. elective module: Communication

Seminar Sales Talk
  • 7 Dates
  • 7 Cities
63 Reviews
Trade fair training
  • 2 Dates
  • 2 Cities
28 Reviews

3rd elective module: Personality development

Selling with personality
  • 4 Dates
  • 4 Cities
42 Reviews
  • Recommendation

4. elective module: Work organisation & work technique

CRM Schulung
  • 2 Dates
  • 2 Cities
15 Reviews

Improve the professional competences of salespeople simply and individually

If you do not like the seminars on the four main topics, please do not hesitate to contact us. Together we will look for alternative seminars that meet your personal training needs. You can choose from our extensive portfolio of seminars.

Improving the professional competences of salespeople: the success factors for salespeople and salespersons

While product, service and company knowledge are essential in sales and distribution, they are ultimately not the decisive criteria that persuade customers to buy. It is much more a matter of social skills that lay the foundation for a good customer relationship and customer satisfaction. In order to improve the professional competences of salespeople, the training of some soft skills is recommended.

Negotiation skills & persuasiveness

Selling is ultimately nothing more than persuasion. If you want to improve the professional competencies of salespeople, you should therefore work on your ability to persuade and your negotiating skills. This will make upselling easier for you in the future.

Customer orientation & loyalty

As a salesperson, your goal is to identify the customer's needs and respond to them. In doing so, it is important to view the customer as neither inferior nor superior. Sales conversations must take place at eye level in order to create a basis of trust for long-term business relationships.

Presentation skills

Selling is about presenting products or services in the best possible light. With enthusiasm and appealing product/service presentations, you will succeed in inspiring your counterpart.


If you want to improve the professional skills of sales people, you should not pretend and show personality in sales talks.


Customers are always looking for the best solution for them - regardless of what the product or service is. Although the ultimate goal of salespeople is a transaction, customers trust and appreciate salespeople who are honest and advise against unsuitable products and services when appropriate.

Communication skills

You can only convince your counterpart of something if you communicate openly with him or her. It is important that you are able to come out of your shell and understand the customer's needs. A clear and unambiguous way of expressing yourself is just as important as active listening.

Empathy & Patience

Successful selling requires empathy and a lot of patience from the salesperson. Because only when the customer feels understood and not backed into a corner will he or she be much more likely to make a purchase and consider your company again for the next purchase in the future.


Salespeople are not lone warriors. Close cooperation with product management and marketing requires smooth collaboration.

Tasks of a salesperson and distributor

Both as a salesperson and a distributor, it is your job to sell the product or service offered in your company, B2B or B2C. You have to communicate to customers what makes your product or service so special and give them decisive reasons that will ultimately lead them to buy from your company. The specific areas of activity depend very much on the job.

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