Seminar: Basics of Marketing

General principles

• Which markets are being operated in
• Important aspects of consumer behaviour

Strategic Marketing

• Basics
• The strategy process

Design of the instruments-4 Ps of marketing

• Conceptual Foundations

Product policy

• Innovation management
• Management of the existing portfolio
• Brand consideration

Pricing policy

• Pricing policy
• Pricing strategies and theories

Communication policy

• Instruments of communication (traditional and digital)
• Budgeting approaches

Distribution policy

• Distribution systems
• Distribution channels

• In our seminar you will gain a comprehensive understanding of the most important contents of marketing.
• You will learn the difference between strategic and operative marketing.
• In our seminar we deal intensively with the most important aspects of product, price, communication and distribution policy.
• The seminar shows you how to apply your acquired knowledge in practice

The seminar provides a comprehensive overview of the basics of marketing. The seminar content offers the participants plenty of room for exchange, clarification of questions as well as individual and partner work.

Case studies, practical exercises and input from the lecturer, who comes from marketing practice, ensure practical relevance. This means that the knowledge gained can be applied directly in practice. Seminar documents round off the event and serve to sustainably secure learning.

Our Basics of Marketing seminar is aimed at all professionals and managers, as well as interested individuals who want to gain a comprehensive overview of all aspects of marketing and build a marketing mindset.

You would like to hold the seminar: Basics of Marketing in your company as an in-house trainings? That is of course possible! We will be happy to prepare an individual offer that meets your content priorities, your specified time frame and other wishes. Please send your in-house enquiry to: kontakt@drgkitzmann-akademie.de