Trade fair training

Relevance of a trade fair presence

• Facts and figures on the subject of trade fairs
• Function and significance of trade fair participation in the marketing mix
• Trade fair goals

Planning for trade fair success

• Guidelines for trade fair planning (presence and digital)
• Financial planning and costs
• The role of employees: motivation and training

Everything about the stand

• The right choice of stand location
• Defining functional areas and design options
• Operating an exhibition stand

Successful implementation

• Keeping an overview: Trade fair contact management and planner for trade fair activities
• Understanding visitors and your goals
• Communication guide: Mastering conversations at the fair with applied techniques

After the fair

• Evaluating the success
• Final report
• Trade fair contact report

The trade fair training provides a solid foundation for the next trade fair. Participants not only learn how to optimally prepare for a trade fair, but also get to know communication techniques that will help you and your trade fair team to confidently manoeuvre through a trade fair discussion and to be able to measure success afterwards:

• In our trade fair coaching, we teach you the relevance of the trade fair as an instrument in the marketing mix.
• Learn how to plan a trade fair from scratch and why organisation and preparation are essential factors for trade fair success.
• A large part of the seminar deals with communication and discussion techniques so that you can present yourself appropriately and coherently from the very first contact with potential new customers - even in difficult situations, of course.
• With the help of practical guidelines, you will keep an overview of the preparation for the fair, the finances, the communication and the final evaluation.
• In addition, you will receive useful tips on trade fair follow-up with regard to success control and a meaningful final report.

In our two-day training seminar, we provide you with important theoretical basic knowledge from the concept of a trade fair to planning, organisation and discussion techniques to follow-up. In addition, there is enough room to strategically apply what you have learned in an exercise unit that uses cases from practice.

Preparing for trade fairs is crucial for business growth. That is why trade fair training is not only aimed at executives and sales, but also at stand personnel.

You would like to hold the seminar "Trade fair training" in your company as an in-house seminar? That is of course possible. We will be happy to provide you with an individual and non-binding offer that matches your approach to the content, your time frame and other wishes. Simply send us an enquiry to: kontakt@drgkitzmann-akademie.de

Trade fairs open up the opportunity to gain maximum exposure during a limited time, which can generate many leads or business deals as well as new impressions from potential customers that you would not normally reach with other advertising tactics such as social media ads, etc.

A key indicator of the success of a trade fair is the number of new, relevant trade fair contacts made. But which factors influence the result?

1. preparation is the be-all and end-all

A trade fair should be well structured and planned. This includes, among other things, a guideline for the employees, the definition of the functional areas, but also an efficient trade fair contact management.

2 First impressions count

As so often in life, it is the first impression that counts. This does not only mean the design of the presentation, but also the appearance of the stand personnel.

3. communication put to the test

If success fails to materialise despite a staged stand, this may be due to the communication level of the staff.

Trade fair training can remedy the situation

Through professional training in the trade fair sector, whether held internally or as an open seminar, skills can be acquired that have an impact on the success of a trade fair. A trade fair coach or trainer will give you tips and tricks along the way.

At trade fair stands, one striking advantage stands out above all: direct personal contact with potential customers. But a lot can go wrong in the process:

• If there is a large crowd, there is a risk of not being able to respond to every interested party. Planning is, as always, the be-all and end-all.
• Another stumbling block is sales-promoting documents. Not every visitor to the fair has the same needs, so you should pay attention to the way you address them, for example.
• No less important is the noise level at trade fairs. Here, well thought-out stand design is a good way to create a quiet environment.

Take the opportunity to consult a trained trade fair trainer or attend a trade fair training course to learn more about the challenges at trade fairs.