Seminar Strategy Development

Contents: Seminar Strategy Development

Strategic approach and importance of management

• Setting clear goals for strategy implementation
• Distinguishing between vision, mission and mission statement and their correct integration in strategy formulation
• The role of management in strategy implementation and strategy realisation
• Taking a closer look at the concepts of organisational culture and structure

Gaining insights from detailed analysis

• Environmental analysis as an instrument for strategy planning
• Competitor and stakeholder analysis
• Defining and identifying strengths, weaknesses, opportunities and threats through SWOT analysis

The PESTEL Analysis & the Five Forces Model in Corporate Management

• PESTEL analysis for closer examination of the external corporate environment in the strategy process
• Identification of opportunities and risks in terms of corporate strategy
• The Five Forces Model by Michael Porter in competitive analysis

7-S model for effective strategy formulation and implementation

• Introduction to the analysis of organisational structure and culture
• Getting to know various success factors in corporate management
• 7 elements of strategy, structure, systems, skills, staff, style and shared values
• Using the 7-S model to effectively align internal and external strategy processes

Organisational insights and leadership training

• Identification of key roles and responsibilities in strategy implementation
• Need for action and correct procedure in strategy formulation
• Efficient use of insights in the presented strategy process

Your benefit: Seminar Strategy Development

In our seminar Strategy Development, emphasis is placed on developing a clear and, above all, implementable strategy with long-term goals and short-term action plans. This will enable you as a leader to make informed decisions and ensure successful implementation.

• You will become familiar with the creation of a scorecard and keep all goals in view at all times.
• You will learn how to gain detailed insights into the competition or your own company through various analysis methods.
• You will learn about the PESTEL analysis and the Five Forces Model to accelerate the alignment of your strategy process.
• You will use our seminar programme to gain important organisational insights and become the leader who pulls all the strings.
• You use the 7-S model, which gives you important insights into organisational culture.

Methodology and didactics: Strategy development seminar

In the Strategy Development seminar, the focus is on a knowledge transfer that is as practice-oriented as possible. Numerous practical exercises, case studies and group work enable you to apply the core elements learned in the seminar directly in a safe environment. Best practices and successful strategy examples from various sectors also promote your understanding of your own successful strategy development and skilfully round off the Strategy Development seminar.

Target group of the seminar Strategy Development

The seminar is primarily aimed at senior executives who wish to enhance their skills in the area of strategic planning. Our concept is based on being easy to understand for everyone and a valuable enrichment for every participant, without presupposing any specific previous experience, such as a business degree or commercial training.

The Strategy Development Seminar as Inhouse Training

The Dr. G. Kitzmann Academy offers all training courses, such as the Strategy Development seminar, directly as an in-house seminar. This gives you the valuable opportunity not only to determine the content and language yourself, but also to set a very individual time frame. Your employees stay at the location and there are no time and cost expenses for travel and accommodation. Contact us for a non-binding offer at kontakt@drgkitzmann-akademie.de

3 reasons for a strategy development seminar

In a time when companies are constantly confronted with change, the ability to develop and implement effective strategies is becoming increasingly important. In this context, a strategy development seminar is not only an option, but often a success factor. Here are three weighty reasons for such a seminar:

1. A strategy development seminar not only imparts theoretical knowledge, but also practical skills. It enables participants to take innovative paths in finding solutions and to position their companies clearly and purposefully in the business world.
2. Participants in the Strategy Development seminar gain insight into current and proven tools for strategy development. Using effective tools such as the PEST analysis or Balanced Scorecard, they can make informed, data-driven decisions and evolve from reactive to proactive strategists.
3. The seminar programme prepares participants to adapt to changing market conditions and identify trends early. They will learn to align their business in a flexible and agile way to stay ahead in the fast-changing business world.

Investing in our strategy development seminar not only pays off in the short term, but lays the foundation for long-term success and competitiveness.

The strategy process: the foundations for building a corporate strategy

Developing an effective corporate strategy is a multi-faceted process based on solid foundations. At the heart of any strategy are the company's vision and mission. They not only set the direction, but also define the essence and main goals of the company.

The goals derived from this vision set measurable milestones and thus create a clear path to success. They also provide a framework to systematically measure and monitor progress.

Understanding one's own internal landscape and the external market is essential. A company that is aware of its strengths and weaknesses and knows market opportunities and risks can effectively determine and consolidate its market position.

With this knowledge in hand, strategy options can be evaluated. Targeted decisions are then made that show the most direct path to the desired goal.

However, without precise planning of strategy implementation, a strategy remains merely a theory. It must be transformed into tangible actions, resources must be used effectively and progress must be monitored regularly. Only through consistent strategy implementation can a well thought-out strategy be transformed into real business success.

From the seminar Strategy Development: The PESTEL Analysis as a Strategic Procedure in Corporate Management

While models such as SWOT analysis can be used for general strategic planning, a closer look at the external environment of any company is of great importance for strategy formulation. A deep understanding of external influences is crucial for companies to survive in an ever-changing environment. In this context, the PESTEL analysis represents a central tool for specialists and managers. It enables the systematic examination of the external environment and helps to identify opportunities and risks at an early stage. Each letter of the PESTEL acronym highlights a specific area of influence:

• P (Engl. Political): - Political factors include influences from the government side, e.g. legislation, regulations or political stability.
• E (Economic): Economic - Economic factors describe framework conditions such as inflation, economic growth or unemployment rates.
• S (Engl. Social): Social - Social and cultural factors influence customer expectations and needs.
• T (Engl. Technological): Technological developments can revolutionise business, whether through innovation or digital trends.
• E (Engl. Ecological): Ecological - Ecological factors include environmental aspects such as climate change or efforts towards sustainability.
• L (Engl. Legal): Legal - Legal framework conditions, for example in the areas of labour law or data protection, are relevant for every company.

A thorough analysis of these factors enables companies to evaluate impacts in a targeted manner and, based on this, to rethink a strategic orientation and identify the need for action. With the insights gained, existing strategies can thus be fine-tuned to meet the changing challenges and strengthen their own market position.