Improving the professional competences of salespeople

Both as a salesperson and a distributor, it is your job to sell the product or service offered in your company, B2B or B2C. You have to communicate to customers what makes your product or service so special and give them decisive reasons that will ultimately lead them to buy from your company. The specific areas of activity depend very much on the job.

Do you want to improve the professional skills of sales staff? The Dr G. Kitzmann Academy offers you comprehensive training in sales and distribution. In four harmonised seminars, the professional skills of sales staff are improved. We are also happy to advise you personally. Our aim is to improve the professional skills of sales staff - all round and as required.

Note: If you would like to improve the professional skills of sales staff, it is worth booking this development programme, as you will benefit from a 10% saving compared to booking the four individual seminars.

While product, service and company knowledge are essential in sales and distribution, they are ultimately not the decisive criteria that persuade customers to buy. It is much more a matter of social skills that lay the foundation for a good customer relationship and customer satisfaction. In order to improve the professional competences of salespeople, the training of some soft skills is recommended.

Negotiation skills & persuasiveness

Selling is ultimately nothing more than persuasion. If you want to improve the professional competencies of salespeople, you should therefore work on your ability to persuade and your negotiating skills. This will make upselling easier for you in the future.

Customer orientation & loyalty

As a salesperson, your goal is to identify the customer's needs and respond to them. In doing so, it is important to view the customer as neither inferior nor superior. Sales conversations must take place at eye level in order to create a basis of trust for long-term business relationships.

Presentation skills

Selling is about presenting products or services in the best possible light. With enthusiasm and appealing product/service presentations, you will succeed in inspiring your counterpart.

Personality

If you want to improve the professional skills of sales people, you should not pretend and show personality in sales talks.

Honesty

Customers are always looking for the best solution for them - regardless of what the product or service is. Although the ultimate goal of salespeople is a transaction, customers trust and appreciate salespeople who are honest and advise against unsuitable products and services when appropriate.

Communication skills

You can only convince your counterpart of something if you communicate openly with him or her. It is important that you are able to come out of your shell and understand the customer's needs. A clear and unambiguous way of expressing yourself is just as important as active listening.

Empathy & Patience

Successful selling requires empathy and a lot of patience from the salesperson. Because only when the customer feels understood and not backed into a corner will he or she be much more likely to make a purchase and consider your company again for the next purchase in the future.

Teamwork

Salespeople are not lone warriors. Close cooperation with product management and marketing requires smooth collaboration.

You would like to carry out the development program in your company as an in-house training? This is of course possible! We would be happy to advise you comprehensively and create an individual offer that corresponds to your content priorities, your given time frame and other wishes. Please send your in-house enquiry to: [email protected]