
One of the most difficult tasks in day-to-day management is to criticise others. Criticising misconduct and addressing problems as a manager is unpleasant and, depending on the situation and the person you are talking to, can quickly become a balancing act. This is because a confrontation can be hurtful and demotivating if it is conducted unclearly, too late or in the wrong tone. This is precisely why it is important not to have such conversations "on the spur of the moment", but to prepare them carefully.
But why is it so important to hold appraisal interviews? What are legitimate reasons and in what context and at what time should I schedule such a conversation? In this blog article, you will learn everything you need to know about critical appraisal interviews and receive valuable formulation examples and no-gos.

"One way of increasing employee loyalty to the company and supporting them in their further training is to organise constructive feedback" (Genkova & Gassel, 2024)
The task of managers is to ensure that the company's goals are achieved. To do this, employees must be motivated and perform reliably. However, not everything always runs smoothly: mistakes happen, and occasionally conflicts or problems arise that affect the quality of work, jeopardise the achievement of goals or impair the working atmosphere in the team.
Holding a critique meeting helps to clarify such issues and resolve conflicts. This is a confidential discussion between the line manager and employee in which misbehaviour, performance problems or a stressful working relationship are addressed.
Criticism interviews have several objectives - depending on the occasion, different aspects are in the foreground:

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A critique meeting is always useful when an issue can no longer be resolved with a brief comment, but is repeated, has an impact on others or clearly fails to meet the agreed standards. Typical occasions are
It is best to hold a critique meeting in a neutral place where you are undisturbed. For example, a quiet meeting room is ideal for a one-to-one discussion. Make sure that you are not interrupted during the conversation. Mute your phone and do not allow any disturbances from messages or people cutting in. Also endeavour to ensure that the seating situation is as close to eye level as possible. This will avoid unnecessary pressure and promote an equal exchange.
The ideal time to hold a critique meeting is as soon as a problem becomes apparent or after a recent incident. If you wait too long, criticism will quickly come across as pent-up anger. However, it is important that you do not act in the heat of the moment. If you react too spontaneously, the risk of an inappropriate tone increases. Also plan enough time and avoid unfavourable moments such as just before the end of the working day, between appointments or directly after a stressful situation. The best time is when you can specifically name the issue, are calm inside and have room for a solution and clear agreements.

Misunderstandings and ambiguities cost time and energy - clear communication saves both. Our communication seminars help you to formulate messages precisely and manage conversations in a goal-orientated way.
The best way to conduct a criticism dialogue is to structure it clearly: In this way, you remain objective, give your counterpart orientation and lead the conversation to a result that really helps. The following seven phases have proven themselves in practice.

Start in a friendly, calm and professional manner. Create a respectful atmosphere for the conversation and briefly state the facts: What is it about and what is the aim of the conversation? Avoid long small talk. A clear introduction lowers the level of defence and facilitates a goal-oriented process.
Express your criticism directly and comprehensibly. Describe observable behaviour using examples and explain the consequences. Formulate your message objectively, without accusations or generalisations. Conducting conflict discussions is not about apportioning blame, but about clarifying issues.

Give your counterpart space to describe their own point of view. Use open questions and active listening to clarify any ambiguities and make sure you understand your colleague's point of view. In this way, you can identify whether the causes lie in a lack of information, overload, misunderstandings or actually in behaviour.
When you have a discussion about criticism, you should categorise what has been said together: Which points have been confirmed, which misunderstandings have been clarified and what is not acceptable from the company's point of view? Formulate your expectations clearly and bindingly.

Specify what behaviour or performance you expect in the future. Communicate proposed solutions and jointly define measures, responsibilities and deadlines - ideally in such a way that progress can be measured. Offer possible support and communicate how you will follow up on implementation.
When conducting a critique meeting, it is important to summarise the most important points at the end. Always end the discussion with a binding commitment. In addition, arrange a follow-up appointment to follow up on improvements.
Without follow-up, conflict discussions often remain ineffective. Therefore, check within the agreed period whether the measures are taking effect and whether the change is visible. Provide feedback—both when progress is made (acknowledge) and when there is no improvement (clarify again, define next steps). Continuity ensures that the feedback discussion actually leads to lasting change.

Would you like to address criticism clearly without straining the relationship? In our seminars, you will practise typical conversation situations, receive feedback and build up a routine step by step.

Criticism sessions can be learnt. In the seminars at the Dr G. Kitzmann Academy, you will learn how to prepare structured criticism discussions, conduct them clearly and conclude them in a binding manner. In a practical environment, you will receive practical discussion guidelines, formulations and exercises and can test these directly. Feedback and role plays will help you gain confidence in your day-to-day management work.
If you are conducting a conflict discussion, a good introduction is more than just a friendly greeting. It is appreciative, clear and solution-orientated. However, avoid overly long prefaces and get to the point quickly. These formulations will help you:
Discussing criticism is not pleasant, but it is an important part of good leadership. It is crucial that you do not express criticism spontaneously or in the heat of the moment, but take a structured and solution-orientated approach. If you name examples, give your counterpart space to comment and make clear agreements at the end, you are more likely to achieve insight - without damaging motivation or the basis of the collaboration.
You will achieve the greatest effect if you consistently follow up after a conflict discussion: Binding goals, a follow-up and honest feedback on progress ensure that behaviour improves sustainably and future mistakes are avoided.

Then targeted training is worthwhile: in our seminars, you practise conducting target-oriented appraisal interviews - in a practical way and with direct feedback. This turns theory into routine and an unpleasant compulsory meeting into a confidently conducted discussion with a clear impact.
How long you should hold a critical discussion is very individual. However, 30 to 60 minutes is usually a good guideline. It is better to allow a little more time so that there is no rush.
In most cases, a brief announcement is advisable. This allows your conversation partner to mentally prepare themselves and prevents the discussion from feeling like an ambush.
If you are conducting a critical discussion and your counterpart denies everything, it is important to remain calm and clarify the facts. Check whether there were any misunderstandings or missing information. Do not discuss the issue on an emotional level, but clarify what behavior is expected in the future. If the situation escalates, you can also call in a neutral person, e.g., from the HR department.
Feedback can be brief and situational and also includes positive feedback. A critical discussion is more formal and requires structure. It is held when an issue arises repeatedly, is clearly relevant, or binding changes are necessary.