A key indicator of the success of a trade fair is the number of new, relevant trade fair contacts made. But which factors influence the result?
1. preparation is the be-all and end-all
A trade fair should be well structured and planned. This includes, among other things, a guideline for the employees, the definition of the functional areas, but also an efficient trade fair contact management.
2 First impressions count
As so often in life, it is the first impression that counts. This does not only mean the design of the presentation, but also the appearance of the stand personnel.
3. communication put to the test
If success fails to materialise despite a staged stand, this may be due to the communication level of the staff.
Trade fair training can remedy the situation
Through professional training in the trade fair sector, whether held internally or as an open seminar, skills can be acquired that have an impact on the success of a trade fair. A trade fair coach or trainer will give you tips and tricks along the way.