Sales Seminar - Advanced Event

The classic sales talk

• Conventional selling in detail
• Exploring potential in the sales talk
• Getting to know modern sales possibilities

Controlling conversations and using rhetoric correctly

• Learning and applying effective speaking Expanding linguistic instruments and using them to steer conversations
• Viewing perceptions and messages from different angles
• How to formulate negatives in a positive way and get to know so-called killer phrases
• Handling objections with convincing arguments

The way to a successful sale

• Reinforcement factors and influences for a successful sale
• Learning to interpret buying signals
• Presenting products and services optimally

Possibilities and hurdles of telephone sales

• Important basics of telephone canvassing
• Conditions and possibilities for successful telephone calls
• Conversation guidelines: Getting to know and using the ideal procedure

Sales calls in practice

• Role plays for sales training and debriefing
• Using conversation control in a targeted way
• Successful closings through confident product presentation

As an advanced seminar, our sales training introduces you to more advanced skills that you need as a salesperson in the field and of course can also apply within the company (or department). During the sales seminar, you will train to sell less complex goods either in direct customer contact or by telephone. Unlike in a sales seminar, a sale is usually closed more quickly, so you need to score points from the very first second. Sales seminars, on the other hand, are suitable for longer-term sales relationships and customer care.

• Learn ways to most successfully contact or approach potential customers.
• Our sales seminar is also dedicated to the topic of needs analysis. Depending on whether you follow the classical or modern approach in the sales process, different procedures are necessary.
• You will also learn linguistic instruments with which you can steer the customer conversation in your direction and turn any objections on the part of the customer into solutions.
• A good product presentation is one of the greatest success factors in sales. The sales seminar teaches you the goals of a successful presentation and also includes a practice part to prove what you have learned before in practice. In addition, our sales seminar deals with the possible applications of telephone sales and highlights the ideal implementation with a well-prepared conversation guide.
• Being able to interpret buying signals requires some experience, but can also be trained. For this reason, our sales seminar contributes significantly to the handling of objections and thus to the sales success of your company.

Our sales seminar is an advanced course to our sales training. The content of the seminar aims at practising sales talks without being exposed to the pressure of a possible order. Participants can learn and refresh a variety of methods for managing conversations in a relaxed yet targeted manner. Telephone sales are not neglected either and participants are taught important basics as well as conversation guidelines.

The sales training is primarily aimed at employees in the retail sector, but also at managers who deal with the acquisition of new customers and customer retention. In addition, our sales trainers also address possibilities and opportunities in telephone sales and reveal important tips on how to conduct conversations correctly. This makes the seminar equally suitable for telephone sales or employees in call centres. The sales seminar is an advanced seminar of the sales training.

The great advantage of the seminar is that it can be held directly at your location. The participants do not have to travel to the venue. Executives, sales managers and sales representatives can deepen their theoretical knowledge in the familiar business environment and put it into practice right away. We will be happy to prepare an individual offer that meets your needs. Send your enquiry to: kontakt@drgkitzmann-akademie.de - we will be happy to advise you.

Sales processes do not stand still, but always follow the changing times and the variable demands of the clientele. Classic sales, which are characterised by a confrontation principle, are increasingly fading into the background. Distribution and sales are no longer an eternal struggle to close as many sales as possible. Rather, the focus in modern sales is on customer orientation and partnership/cooperation with the customer, not against him. A dialogue is created in which objections are weighed up through various sales strategies and both discussion partners are on the winning side. In the end, this not only increases customer satisfaction, but also profits in the long term.

1. Are you working in sales and have you already had sales training? Although the terms sales and distribution are similar, there are other points to consider in sales that you don't get taught in sales training.
2. Mistakes can already creep in during the greeting, but this is of great importance in relationship building. Learn to create a pleasant atmosphere in the conversation right from the start and draw from it.
3. Our sales training teaches you how to use established sales techniques so that you are not only able to offer the right product, but also to awaken the need for it in the customer.

All theory cannot be deepened if the practical relevance is missing. The sales training therefore includes a comprehensive block of practical exercises to put the knowledge gained to the test straight away. At the end of the seminar, there is a clearing session in which not only open questions are clarified, but the entire internal situation is once again examined by the expert or sales trainer.