E-Learnings in the area of sales competence at the Dr. G. Kitzmann Academy

Marketing Basics (E-Learning)

Customer review of this event
Composition of the customer rating

Origin of the customer ratings

The evaluations of our seminars, webinars and workshops are given by the training participants. Following each training event, participants provide written feedback via a digital questionnaire. The customer testimonials mentioned on our website are also taken from these questionnaires.

Calculation of the overall evaluation

The total of eight evaluation criteria, which are collected by means of a questionnaire, result proportionately in the calculated overall evaluation.

Price
95,90 EUR
(plus VAT)

Marketing Basics

The right market position for your company

With the beginning of the 21st century, the concepts of positioning in the field of brand communication had to be changed. Classic designs were no longer compatible with current product presentations. Young entrepreneurs, managers from the marketing department and self-employed people have the opportunity to familiarise themselves with the current tasks of branding with this course.

Learn to skilfully use these three functions:
- Finding the unique selling proposition (USP)
- Efficient positioning to better stand out from the competition
- Matching your own communication with customer needs

Note on use

After purchasing the licence for the e-learning, you have the opportunity to use it for an unlimited period of 6 months.